With hundreds of millions of followers on her social media platforms, Selena Gomez is considered as the #1 social media money bag. A single post from her, according to Dialy Mail, is said worth $550,000. If that is summed up on many of the posts she’d done with different brands then, Gomez should just be renamed, the bank of the social media.
Born in Grand Prairie, Texas, the US the actress, singer, executive producer, fashion designer and a philanthropist, Selena Marie Gomez is one pop-star that has overcome all hurdles to be considered one of the most powerful celebrities alive today.
Selena Gomez’s hugely successful career started with her debut as a child in the children’s television series, Barney & Friends. But she only became famous later with her role in the Disney Channel series, Wizards of Waverly Place (2007 -12).
She later worked on a several other movies, TV shows and musical collaborations until she started her own production outfit, July Moon Productions 2008. The same year, having signed a personal recording contract with Hollywood Records, she went on to form her own band Selena Gomez & the Scene in 2009.
Some of the movies Selena Gomez has starred in are Spring Breakers, Monte Carlo, Come and Get it, Stars Dance, Romona and Beezus and Star Dance Tour among others. On the other hand, she also has musical works to her credit. These works have also always been huge successes. They are; a 2015 album, Revival and the singles; Good for You, Same Old Love and Hands To Myself.
The powerful media influencer has had many thrilling awards like ALMA Award, Young Hollywood Awards, a whopping 15 Teen Choice Awards, an American Music Award, MTV Video Award and People’s Choice Award in her honour kit.
Selena Gomez on the Social Media
With over 100 million followers on Instagram alone and over 61,700 million on Facebook (as at 3rd of November, 2016) and hundreds of thousand followers on Twitter and Selena Gomez’s Snapchat, she is the leading social media celebrity on the planet earth today.
According to AdWeek, Selena Gomez has the most influence as regards the impacts of celebrities’ promotions of brands on the social media. That’s not a surprise, you can’t command the number of followership she has and not be able to influence social behaviour.
Social media doesn’t just influence and impact brands, it only does when you are able to reach and use a convergence of people to interact with your campaign plans. And, with the numbers on her palms, she commands huge promotional powers on the internet. Even the popular Cristiano Ronaldo is on the 6th place away from her.
One thing particularly unique about Selena Gomez is that she has an ample time for her large followers. She relates and fraternises with them in very special ways.
To explain this, besides constantly coming out to snap with them after her shows, Selena Gomez also takes time out to respond to many of their comments and tags on Selena Gomez’s Snapchat and other social media. Those acts make her one of the most ‘grounded’ and closest to her teaming fans.
Check out some of her responses and replies to fans and after show’s snaps on the social media.
Selena Gomez is also be very real and natural in many of the posts on her Snapchat page. A look through Selena Gomez’s Snapchat page will tell you that she’s natural, real and straight-forward.
For instance, in August, after an online tussle with her ex, Justin Bieber, which to lead him to delete his account, Selena came back online to apologise. Or, so did the post suggested.
“What I said was selfish and pointless,” she wrote in white on a fully dark background, on Selena Gomez’s Snapchat. The background suggested she doesn’t want the post to get lost in a crowded background.
For clarity, the tussle was the result of her response to Bieber threat to make his account private due to the number of insults from his fans. That was really thoughtful and considerate of her.
Furthermore, her natural down-to-the-earth nature was also highlighted when, in January 2016 when she was pictured taking bites off a snack in Studio City, Calif. she uploaded a video of herself.
Later on the same day, she posted a video of herself and Charlie Puth on his Snapchat singing in a car.
Exceptional Social Media Value
According to analysts, D’Marie Analytics, Selena Gomez’s individual post across social media platforms is worth more than 10 times the average annual income the Americans. For instance, one post is said to be valued at $550,000 to her. If you compared that with the average annual income of the Americans that stands at $53,000, you will understand how valuable her social influence is.
She holds the present highest likes for a single post at 4.6 million as at last count. It is also understandable that she holds the most liked Instagram record being the foremost social media celebrity.
Her Personal Struggles
Recently, in 2016, Selena Gomez had to cancel the closing part of her world tour titled, Revival World Tour. This, in her characteristic natural way, she said was due to her struggles with depression. She followed that up by getting off public radar and stayed away from the social media for 14 weeks in order to attend properly to herself.
In her return speech, delivered on Thanksgiving Day at the Americans Music Awards, Selena Gomez appreciated her fans and promises to return their love duly. Furthermore, she cogently pointed that “You don’t always have to keep up a good face and a good front in order to succeed. What’s most important is that on the inside you’re OK because it’s your heart that matters.”
What more could have underscored her openness and natural lifestyle?!
Later, while answering questions from the media, she mentioned how the time off has positively affected her. “During that time I did not have my cell phone. It was the most refreshing, calming, rejuvenating feeling. Now I rarely pick up my phone, and only limited people have access to me.”
It is good she’s back. Selena Gomez is greatly loved on the social media including her Snapchat base and fans cannot wait to miss her for too long. Now that she’s back, let’s hope the fun and thrills continue on Selena Gomez’s Snapchat and her many other social media platforms.
The entertainment industry needs her as not too many people could fill those massive gaps for now.
What is Selena Gomez’s Snapchat Name?
Selena Gomez’s snapchat username is selenagomez.